Kotler, Philiph <br/><br/>
Principles of marketing 

 - 1994  prentice Hall 
<br/><br/> The book donated by Prof. G Narayanan 
<br/><br/><label>ISBN: </label>9780137189588 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT