Kotler, Philip <br/><br/>
Marketing management : Analysis, planning , implementation and control 

 -  Prentice Hall 
<br/><br/> The book donated by Prof. G Narayanan 
<br/><br/><label>ISBN: </label>9780137228515 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT