TY  - BOOK
AU  - Mohr, Jakki
AU  - Sengupta, Sanjit and Slater, Stanley
TI  - Marketing of high-technology products and innovations
SN  - 9788131761076
U1  - 658.8 MOH 
CY  - 2011
PB  - Pearson
N1  - The book donated by Prof. G Narayanan
ER  -