Sethna, Zubin <br/><br/>
Consumer behaviour 

 - 4th ed. 
 - New Delhi:  Sage Publications India Pvt. Ltd.,  2021. 
 - xxvi, 477 p. 
<br/><br/><label>ISBN: </label>9789353885366 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour<br/>Consumers - psychological aspects<br/>Consumers - sociological aspects
<br/><br/><label>Dewey Class. No.: </label>658.834 SET