TY  - BOOK
AU  - Sethna, Zubin
AU  - Blythe, Jim
TI  - Consumer behaviour
SN  - 9789353885366
U1  - 658.834 SET 
PY  - 2021///
CY  - New Delhi
PB  - Sage Publications India Pvt. Ltd.
KW  - Consumer behaviour
KW  - Consumers - psychological aspects
KW  - Consumers - sociological aspects
ER  -