Malhotra, Naresh K. <br/><br/>
Marketing research  : 
an applied orientation 
 - 7th ed. 
 - Noida:  Pearson India Education Services.,  2022. 
 - xxxiii, 955 p. 
<br/><br/><label>ISBN: </label>9789353433291 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers--Research<br/>Marketing research<br/>Marketing research--Methodology
<br/><br/><label>Dewey Class. No.: </label>658.83 MAL