TY  - BOOK
AU  - Malhotra, Naresh K.
AU  - Dash, Satyabhusan
TI  - Marketing research
SN  - 9789353433291
U1  - 658.83 MAL 
PY  - 2022///
CY  - Noida
PB  - Pearson India Education Services.
KW  - Consumers--Research
KW  - Marketing research
KW  - Marketing research--Methodology
ER  -