TY  - BOOK
AU  - Mohr, Jakki
AU  - Sengupta, Sanjit
AU  - Slater, Stanley
TI  - Marketing of high-technology products and innovations
SN  - 9789332536623
U1  - 658.81 MOH 
PY  - 2015///
CY  - Noida
PB  - Pearson India Education Services
KW  - Marketing Management
KW  - Marketing innovations
KW  - Marketing communications
ER  -