TY  - BOOK
AU  - Genco, Stephen J.
AU  - Pohlmann, Andrew P.
AU  - Steidl, Peter
TI  - Neuromarketing for dummies 
SN  - 9788126544387
U1  - 658.8342 GEN  
PY  - 2014///
CY  - New Delhi
PB  - Wiley India Pvt. Ltd.
KW  - Consumer behavior
KW  - Marketing--Psychological aspects
KW  - Neuromarketing
ER  -