Capon, Noel <br/><br/>
Managing marketing :  a concise approach 

 - New Delhi:  Wiley India Pvt. Ltd.,  2015. 
 - xxvii, 449 p. 
<br/><br/><label>ISBN: </label>9788126548521 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing<br/>Marketing Strategy
<br/><br/><label>Dewey Class. No.: </label>658.8 CAP