TY  - BOOK
AU  - Zikmund, William G.
AU  - Babin, Barry J
AU  - Carr, C Jon
AU  - Griffin, Mitch
TI  - Business research methods
SN  - 9789353503260
U1  - 658.00721 ZIK 
PY  - 2022///
CY  - New Delhi
PB  - Cengage Learning India Pvt. Ltd.
KW  - Business Research
KW  - Research process
KW  - Data collection
KW  - Sampling and data analysis
ER  -