Menon, Arpita <br/><br/>
Media planning and buying :  principles and practice in the Indian context 

 - Chennai:  McGraw Hill Education India Pvt. Ltd.,  2019. 
 - xvi, 345 p. 
<br/><br/><label>ISBN: </label>9780070147607 0070147604 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Media planning<br/>Media strategy
<br/><br/><label>Dewey Class. No.: </label>659.111 MEN