Capon, Noel <br/><br/>
Managing marketing :  an applied approach 

 - New Delhi:  Wiley India Pvt. Ltd.,  2014. 
 - xxviii, 677 p. 
<br/><br/><label>ISBN: </label>9788126548514 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing<br/>Marketing Strategy
<br/><br/><label>Dewey Class. No.: </label>658.8 CAP