Jefkins, Frank <br/><br/>
Advertising 

 - 4th ed. 
 - Noida:  Pearson India Education Services,  2006. 
 - 416 p. 
<br/><br/><label>ISBN: </label>9788131703823 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Marketing communication<br/>Advertising media
<br/><br/><label>Dewey Class. No.: </label>659.1 JEF