Malhotra, Naresh K. <br/><br/>
Essentials of marketing research : 
a hands-on orientation 
 - Noida:  Pearson India Education Services Pvt. Ltd.,  2019 
 - 430 p. 
<br/><br/><label>ISBN: </label>9789332571198 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Research design<br/>Marketing research 
<br/><br/><label>Dewey Class. No.: </label>658.83 MAL