TY  - BOOK
AU  - Malhotra, Naresh K.
TI  - Essentials of marketing research
SN  - 9789332571198
U1  - 658.83 MAL 
PY  - 2019///
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd.
KW  -  Research design
KW  - Marketing research
ER  -