TY  - BOOK
AU  - Schiffman, Leon G.
AU  - Wisenblit, Joe
AU  - Ramesh Kumar, S.
TI  - Consumer behavior
SN  - 9789353069834
U1  - 658.8342 SCH 
PY  - 2022///
CY  - Noida
PB  - Pearson India Education Services
KW  - Consumer behavior
KW  - Consumer decision making
KW  - Consumer behavior - cultural influences
ER  -