Keller, Kevin Lan <br/><br/>
Strategic brand management :  building, measuring, and managing brand equity 

 - 5th ed. 
 - Noida:  Pearson India Education Services,  2022. 
 - xxx, 642 p. 
<br/><br/><label>ISBN: </label>9789353946135 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management<br/>Brand equity<br/>Brand strategy
<br/><br/><label>Dewey Class. No.: </label>658.827 KEL