TY  - BOOK
AU  - Keller, Kevin Lan
AU  - Vanitha Swaminathan
AU  - Parameswaran, Ambi M. G.
AU  - Jacob, Isaac C.
TI  - Strategic brand management: building, measuring, and managing brand equity
SN  - 9789353946135
U1  - 658.827 KEL 
PY  - 2022///
CY  - Noida
PB  - Pearson India Education Services
KW  - Brand Management
KW  - Brand equity
KW  - Brand strategy
ER  -