Moriarty, Sandra <br/><br/>
Advertising and IMC :  principles and practice 

 - 11th ed. 
 - Noida:  Pearson India Education Services,  2022. 
 - 664 p. 
<br/><br/><label>ISBN: </label>9789390394937 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Strategic communication<br/>Brand promotion
<br/><br/><label>Dewey Class. No.: </label>659.1 MOR