TY  - BOOK
AU  - Sitkin, Alan
AU  - Bowen, Nick
TI  - International business: challeges and choices
SN  - 9780198713517
U1  - 658.049 SIT 
PY  - 2017///
CY  - New Delhi
PB  - Oxford University Press
KW  - International business - global framework
KW  - International marketing
ER  -