TY  - BOOK
AU  - Jones, Robert
TI  - Branding: a very short introduction
SN  - 9780198749912
U1  - 658.827 JON 
PY  - 2017///
CY  - Oxford
PB  - Oxford University Press
KW  - Branding projects
KW  - Branding ethics
KW  - Branding - concept
ER  -