TY  - BOOK
AU  - Andreasen, Alan R.
AU  - Kotler, Philip
AU  - Sharma, Dheeraj
TI  - Strategic marketing for nonprofit organizations
SN  - 9789353435035
U1  - 658.802 AND 
PY  - 2019///
CY  - Noida
PB  - Pearson India Education Services
KW  - Strategic marketing
KW  - Strategic planning
KW  - Marketing strategies
ER  -