TY  - BOOK
AU  - Priyadarshini N.
AU  - Udupa, Akhila R.
TI  - Visual merchandising and its impact on impulse buying behaviour - with special reference to green products in FMCG sector
SN  - 20183MGT0024
U1  - 659.157 PRI 
PY  - 2022///
CY  - Bengaluru
PB  - Presidency University
KW  - Buying Behaviour
KW  - Visual Merchandising
KW  - Management - SOM
UR  - http://hdl.handle.net/10603/420297
ER  -