TY  - BOOK
AU  - Cravens, David W. 
AU  -  Meunier-Fitzhugh, Kenneth Le 
AU  -  Piercy, Nigel F. 
TI  - Oxford handbook of strategic sales and sales management
SN  - 9780199569458
U1  - 658.8 CRA 
PY  - 2011///
CY  - Oxford
PB  - Oxford University Press
KW  - Management
KW  - Marketing
KW  - Sales management
ER  -