TY  - BOOK
AU  - Rao, Ajit
AU  -  Subhash Chandra
TI  - Little book of big customer satisfaction measurement
SN  - 9788132109785
U1  - 658.812 RAO 
PY  - 2012///
CY  - New Delhi
PB  - Sage publications India Pvt. Ltd
KW  - Consumer Behavior
KW  - Consumer satisfaction
KW  - Satisfaction measurement
ER  -