TY  - BOOK
AU  - Sharma, Venke
AU  - Kharas, Hushidar
TI  - Indestructible brand
SN  - 9789386446794
U1  - 658.4056 SHA 
PY  - 2017///
CY  - New Delhi
PB  - Sage Publications India Pvt. Ltd.
KW  - Brand name products - Management
KW  - Crisis management
KW  - Product management
ER  -