TY  - BOOK
AU  - Gupte, Rajiv
AU  -  Limaye, Anand
TI  - Brand wars: combat strategies for Indian brands
SN  - 9789354790669
U1  - 658.827 GUP 
PY  - 2021///
CY  - New Delhi
PB  - Sage publications India Pvt. Ltd
KW  - Branding (Marketing)
KW  - Strategic planning
ER  -