Morrison, Margaret A. <br/><br/>
Using qualitative research in advertising :  strategies, techniques, and applications 

 - 2nd ed. 
 - New Delhi:  Sage publications India Pvt. Ltd,  2012. 
 - xv, 218 p. 
<br/><br/><label>ISBN: </label>9781412987240 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Research<br/>Marketing research--Methodology<br/>Qualitative research
<br/><br/><label>Dewey Class. No.: </label>659.1072 MOR