TY  - BOOK
AU  - Morrison, Margaret A.
AU  -  Haley, Eric
AU  -  Sheehan, Kim Bartel
AU  -  Taylor, Ronald E.
TI  - Using qualitative research in advertising: strategies, techniques, and applications
SN  - 9781412987240
U1  - 659.1072 MOR 
PY  - 2012///
CY  - New Delhi
PB  - Sage publications India Pvt. Ltd
KW  - Advertising--Research
KW  - Marketing research--Methodology
KW  - Qualitative research
ER  -