Baisya, Rajat Kanti <br/><br/>
Branding in a competitive marketplace 

 - New Delhi:  Sage Publications,  2013. 
 - xxxi, 229 p. 
<br/><br/><label>ISBN: </label>9788132110590 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.827 BAI