TY  - BOOK
AU  - Deshpande, Sameer 
AU  -  Kotler, Phiip
AU  -  Lee, Nancy R. 
TI  - Social marketing in India
SN  - 9788132113577
U1  - 658.872 DES 
PY  - 2014///
CY  - New Delhi
PB  - Sage Publications
KW  - Social marketing
ER  -