Mooij, Marieke de <br/><br/>
Global marketing and advertising :  understanding cultural paradoxes 

 - 6th ed. 
 - New Delhi:  Sage Publications,  2022. 
 - xxi, 504 p. 
<br/><br/><label>ISBN: </label>9781529732504 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Consumer behavior<br/>Target marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 MOO