TY  - BOOK
AU  - Mooij, Marieke de
TI  - Global marketing and advertising: understanding cultural paradoxes
SN  - 9781529732504
U1  - 658.802 MOO 
PY  - 2022///
CY  - New Delhi
PB  - Sage Publications
KW  - Advertising
KW  - Consumer behavior
KW  - Target marketing
ER  -