Sethna, Zubin  <br/><br/>
Consumer behaviour 

 - 4th ed. 
 - New Delhi:  Sage Publications,  2019. 
 - xxiii, 549 p. 
<br/><br/><label>ISBN: </label>9781526450012 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers - psychological aspects<br/>Consumers - sociological aspects
<br/><br/><label>Dewey Class. No.: </label>658.8342 SET