TY  - BOOK
AU  - Mita Sujan
AU  -  Brucks, Merrie
AU  -  Rao, Akshay
AU  -  Sheth, Jagdish N.
TI  - Role of familiarity and knowledge in consumer behavior - Vol. 1
SN  - 9789352808236
U1  - 658.834 MIT 
PY  - 2019///
CY  - New Delhi
PB  - Sage Publications India Pvt. Ltd.
KW  - Consumer information processing
KW  - Consumer judgement
KW  - Consumer knowledge
ER  -