Priester, Joseph R. Involvement and reference group influence - Vol. 2 - New Delhi: Sage Publications India Pvt. Ltd., 2019. - xxxiii, 300 p. - Legends in consumer behavior - C. Whan Park Vol. 1-5 . ISBN: 9789352808236 Subjects--Topical Terms: Consumer productsConsumer responseInnovations Dewey Class. No.: 658.834 PRI