TY  - BOOK
AU  - Priester, Joseph R.
AU  -  Kardes, Franck
AU  -  Sheth, Jagdish N.
AU  -  Zaichkowsky, Judy
TI  - Involvement and reference group influence - Vol. 2
SN  - 9789352808236
U1  - 658.834 PRI 
PY  - 2019///
CY  - New Delhi
PB  - Sage Publications India Pvt. Ltd.
KW  - Consumer products
KW  - Consumer response
KW  - Innovations
ER  -