Lutz, Richard J. <br/><br/>
Decision-making and choice decision - Vol. 3 

 - New Delhi:  Sage Publications India Pvt. Ltd.,  2019. 
 - xxxi, 333 p. 
 - Legends in consumer behavior - C. Whan Park  Vol. 1-5 .
<br/><br/><label>ISBN: </label>9789352808236 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding<br/>Consumer behavior<br/>Consumer choice
<br/><br/><label>Dewey Class. No.: </label>658.834 LUT