TY  - BOOK
AU  - Lutz, Richard J.
AU  -  Alba, Joseph W.
AU  -  Bettman, James R.
AU  -  Sheth, Jagdish N.
TI  - Decision-making and choice decision - Vol. 3
SN  - 9789352808236
U1  - 658.834 LUT 
PY  - 2019///
CY  - New Delhi
PB  - Sage Publications India Pvt. Ltd.
KW  - Branding
KW  - Consumer behavior
KW  - Consumer choice
ER  -