Patrick, Vanessa Brand strategy - Vol. 4 - New Delhi: Sage Publications India Pvt. Ltd., 2019. - xxx, 295 p - Legends in consumer behavior - C. Whan Park Vol. 1-5 . ISBN: 9789352808236 Subjects--Topical Terms: BrandingManaging feedbacksStrategic branding Dewey Class. No.: 658.834 PAT