TY  - BOOK
AU  - Patrick, Vanessa
AU  -  Ahluwalia, Rohini
AU  -  Escalas, Jennifer Edson
AU  -  Sheth, Jagdish N.
TI  - Brand strategy - Vol. 4
SN  - 9789352808236
U1  - 658.834 PAT 
PY  - 2019///
CY  - New Delhi
PB  - Sage Publications India Pvt. Ltd.
KW  - Branding
KW  - Managing feedbacks
KW  - Strategic branding
ER  -