MacInnis, Debbie

Causes of brand attachment and its effect on consumers' information processing, evaluations, and behaviors - Vol. 5 - New Delhi: Sage Publications India Pvt. Ltd., 2019. - xxi, 399 p. - Legends in consumer behavior - C. Whan Park Vol. 1-5 .

9789352808236


Branding
Consumer behaviour
Consumer information processing

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