TY  - BOOK
AU  - MacInnis, Debbie
AU  -  Schmitt, Bernd
AU  -  Sheth, Jagdish N.
AU  -  Thomson, Matthew
TI  - Causes of brand attachment and its effect on consumers' information processing, evaluations, and behaviors - Vol. 5
SN  - 9789352808236
U1  - 658.834 MAC 
PY  - 2019///
CY  - New Delhi
PB  - Sage Publications India Pvt. Ltd.
KW  - Branding
KW  - Consumer behaviour
KW  - Consumer information processing
ER  -