TY  - BOOK
AU  - Jain, Arun K.
AU  -  Calantone, Roger J.
AU  -  Craig, C. Samuel
AU  -  Johansson, Johny K.
AU  -  Layton, Roger A.
AU  -  Sheth, Jagdish N.
TI  - Global marketing - Vol. 6
SN  - 9788132110033
U1  - 658.80092 JAI 
PY  - 2014///
CY  - London
PB  - Sage Publications Ltd.
KW  - Consumer behavior
KW  - Marketing
KW  - Marketing research
ER  -