TY  - BOOK
AU  - Baines, Paul R.
TI  - Political marketing: the political marketing mix: strategy and implementation - Vol. 2
SN  - 9781849207843
U1  - 324.7 BAI 
PY  - 2011///
CY  - London
PB  - Sage Publications Ltd.
KW  - Political advertising
KW  - Political marketing
KW  - Voter behavior
ER  -