TY - BOOK AU - O'Shaughnessy, John AU - Brown, Stephen AU - Deighton, John AU - Jagdish N. Sheth AU - Mick, David Glen TI - Qualitative methods, part I: interpretive approaches - Vol. 8 SN - 9788132118602 U1 - 658.8342 OSH PY - 2015/// CY - London PB - Sage Publications Ltd. KW - Consumer behaviour KW - Consumers KW - Customer values ER -