TY - BOOK AU - Hill, Paul Ronald AU - Jagdish N. Sheth AU - Kassarjian, Harold H. AU - Monroe, Kent B. AU - Sherry, John F. TI - Macromarketing applications, part II: marketing versus consumer research - Vol. 13 SN - 9788132118602 U1 - 658.8342 HIL PY - 2015/// CY - London PB - Sage Publications Ltd. KW - Consumer behaviour KW - Consumers KW - Customer values ER -