Balaji C. Krishnan Research methods - Vol. 9 - London: Sage Publications Ltd., 2010. - xxi, 210 p. - Legends in Marketing - Jagdish N. Sheth Vol. 1-9 . ISBN: 9789351500704 Subjects--Topical Terms: Consumer behaviourConsumersMarketing Dewey Class. No.: 658.8 BAL