TY  - BOOK
AU  - Balaji C. Krishnan 
AU  -  Balaji C. Krishnan
AU  -  Lacobucci, Dawn
AU  -  Lehmann, Donald R. 
AU  -  Rao, Vithala R. 
TI  - Research methods - Vol. 9
SN  - 9789351500704
U1  - 658.8 BAL 
PY  - 2010///
CY  - London
PB  - Sage Publications Ltd.
KW  - Consumer behaviour
KW  - Consumers
KW  - Marketing
ER  -